Falcon River Biocommunications

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Copywriting for Biomedical Marketing

$3000 NO-RISK TRIAL GUARANTEE

Internet and Off-Line Copywriting
and Marketing Communications
for Life Sciences Companies:
Pharmaceuticals, Biotechnology, Healthcare,
Medical Devices, and Laboratory Products


(301) 468-9510 • tom@falconriver.com

Wouldn’t you like to work with a marketing writer who isn’t baffled by pharmaceuticals, biotech, healthcare, medical devices, and laboratory instruments and supplies? Someone who can understand what you offer your customers and explain to them why they should buy?

I can help you.

INTERNET BIOMEDICAL MARKETING COPYWRITING

Do you need web copywriting for a biotech product, drug development service, medical device, or lab kit?

Measuring how your market responds to an offer is far cheaper and
more accurate with internet marketing than offline marketing.

With internet marketing you don't have to wonder whether you're
getting results for your money. You can measure results and know for
certain.

Most companies, probably including your competitors, don't take
advantage of this the way they could.

For companies with the patience to learn from their results and use
them to improve, internet marketing is a way to seize, hold, and
defend an advantage in the marketplace.

In most biomedical markets, web-based marketing can generate leads
and find out what customers want far more cheaply than with off-line
marketing. Not only that, you can apply what you learn online to
off-line marketing media of all kinds.

I offer online copywriting for:

• New biomedical websites

• Website revisions and updates

• Search Engine Optimization (SEO) to make your web pages, press 
  releases, and white papers easier for Google users to find

• Google Pay Per Click (PPC) internet advertising campaigns with
  keyword analysis, competitor ad analysis, and split testing for
  more web traffic, leads, conversions, and money

• Email direct marketing for new biomedical products and special
  promotions

• Autoresponder series emails, blogs, and eNewsletters for low cost
  direct marketing and relationship building with customers and
  prospects

Need something I didn’t name? Just ask.

OFFLINE BIOMEDICAL MARKETING COPYWRITING

Need copywriting for print media? I offer biotech, pharma, medical device, and lab products print copywriting for:

• Advertising
• Annual Reports
• Biomedical Trade Magazine Articles
• Brochures
• Case Studies
• Corporate Overviews
• Capabilities Statements
• Direct Mail
• Fact Sheets
• Manuals
• Newsletters
• PowerPoint Presentations
• Press Releases
• Product Guides
• White Papers

You name it, I write it. No matter how technical the subject, I can give you the technical copywriting you want for motivating your target audience.

NO-RISK TRIAL GUARANTEE

What happens if you don’t like the copy I deliver? Will you have to pay for biomedical copy you don’t like?

That’s why I created two guarantees so that it’s me – not you – shouldering the risk.

TRIAL GUARANTEE FOR SMALL PROJECTS: If you don’t like the copy I give you by the second draft, or if you feel the second draft is not well on its way to giving you value for your money, call it quits and owe me nothing. Not one penny. 

$3000 TRIAL GUARANTEE FOR LARGE PROJECTS: If you don’t like the copy I give you, or if you feel I’m not well on the way towards delivering value for your money by time my charges reach $3000, call it quits and owe me nothing. Not one penny. 

What’s a large project and what’s small? I define a large project as one that may take weeks or even months of work. If you’re not sure your project is large or small, we can talk about it.

PUT ME TO THE TEST

I have the scientific background to understand your products and services and the writing ability to present them compellingly. I back this up with no-risk trial guarantees.

Give me a try. Call me at 301-468-9510 or email me at tom@falconriver.com.

Tom Hollon, PhD

Copywriting and marketing communications for life sciences and biomedical companies of all kinds: pharmaceutical, biotech, healthcare, medical device, and laboratory products companies. No-Risk Trial Guarantee.

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